Visual Cohesion: Developing Asset Libraries for Consistent Design Language

Challenge:
Our design assets lacked uniformity, with teams using disparate icons and rendering styles. This inconsistency not only affected our brand's visual coherence but also slowed down the design process, as designers often recreated assets from scratch.​

Solution:
I initiated the development of centralized icon and rendering libraries. By auditing existing assets and identifying common needs, I curated a cohesive set of icons and rendering styles. These libraries were integrated into our design tools, making them easily accessible to all team members.​

Impact:
The standardized libraries enhanced visual consistency across all deliverables and reduced asset creation time by 50%. Designers could now focus on creativity rather than reinventing the wheel, leading to more efficient workflows and a stronger brand presence.