Sun, Sea & Sustainability
Brand identity and visual system for a modern swimwear company
2025
This branding project brought a sustainable swimwear brand to life with a sophisticated yet sun-drenched identity. From packaging to patterns to playful digital assets, every touchpoint was designed to reflect the brand’s adventurous spirit and eco-conscious mission, all with a vibrant, modern edge.
The Challenge
The goal was to create a bright and elevated brand that could compete in the fast-growing world of sustainable fashion. The visual language needed to capture the feel of summer, movement, and joy, while still communicating quality and intention.
What I Created
As the lead designer, I built a complete brand system including:
A custom logo and sunny, modern color palette
Hand-drawn illustrated patterns and iconography
Branded hang tags, packaging, and product labels
Social media content and email marketing templates
A set of freebie stickers designed to spark shareability and delight
Everything was created to feel cohesive and full of personality — with soft curves, warm colors, and a tone that felt stylish, welcoming, and confident.
Tools Used
Adobe Illustrator (logo, icons, illustrations, brand assets)
Adobe Photoshop (mockups and packaging visuals)
The Outcome
The final identity system set the foundation for a brand that radiates confidence, color, and care. It brought consistency to every customer touchpoint, from unboxing to online, and helped the brand launch with clarity and impact.
Design Note
This was one of the most joyful palettes I’ve ever worked with. Bright, energizing, and full of summer spirit. It was a dream to help bring this sustainable brand to life, and I loved knowing that every piece I designed supported something playful and purposeful.