The Spotlight Reel
Global VM training sizzle reel for Coach presentations
2024
This project brought energy and storytelling to Coach’s global Visual Merchandising training. I designed a dynamic sizzle reel to introduce the team’s training content, transforming what could have been a simple presentation opening into a polished and engaging experience. The reel combined motion, music, and branded visuals to set the tone and capture attention from the very first frame.
The Challenge
Coach’s visual merchandising training presentations are shared with teams in over 40 international markets. The challenge was to create an introduction that could inspire and unite a diverse audience while remaining true to the brand’s identity. The solution needed to balance excitement with clarity, making training feel impactful without overshadowing the content itself.
What I Created
A high-energy sizzle reel to open training presentations.
Branded typography and visual treatments for consistency.
A flexible system that can evolve with each new training cycle.
The result acted as the “opening credits” of training, building anticipation while grounding the experience in Coach’s visual language.
Tools Used
Adobe After Effects (motion graphics and animation)
Adobe Premiere Pro (editing and sequencing)
Adobe Illustrator (branded assets and typography)
The Outcome
The sizzle reel elevated the training experience, giving presentations a cinematic opening that captured attention and set a professional tone. It created consistency across global teams while reinforcing the sense that every training moment is part of a larger story.
Design Note
This project reinforced the idea that learning experiences can be both informative and inspiring. By opening with a moment of energy and brand alignment, the reel set the stage for training content to land with greater impact.