A Signature Ending
A cinematic close for Coach Visual Merchandising training videos
2024
Every video deserves a strong ending. For Coach’s Visual Merchandising training, I created a motion graphic outro that served as a clear, polished sign-off, bringing consistency, professionalism, and brand presence to content shared with global teams.
The Challenge
Coach’s training materials reach over 40 international markets. The challenge was to design an outro that was more than just a fade-out. It needed to feel intentional and on brand, elevated, modern, and timeless, while remaining flexible enough to work across a wide range of training topics and formats.
What I Created
A branded motion graphic outro aligned with Coach’s identity.
Smooth animation sequence to provide a professional close.
Refined typography and logo treatments for brand reinforcement.
A scalable system adaptable for future training modules.
Together, these elements created a consistent “closing moment” that elevated the training experience and reinforced Coach’s global brand standards.
Tools Used
Adobe After Effects (animation and timing)
Adobe Illustrator (logo and brand elements)
Adobe Premiere Pro (integration and final exports)
The Outcome
The outro gave training videos a consistent and professional conclusion that enhanced clarity while reinforcing brand identity. It helped ensure that no matter where the content was viewed, every team received a polished and unified experience.
Design Note
This project highlighted how even the smallest design elements, such as an outro, can make a big impact. By treating the ending with as much care as the opening, the videos felt complete, cohesive, and unmistakably Coach.