Navigating the Draft:
A Game Plan for the Fans
Designing a floor plan & scorecard for the New York Islanders Draft Party
2014
As a design intern, I was tasked with helping fans make the most of the New York Islanders Draft Party. My role focused on creating clear, fan-friendly materials that guided attendees through the event, including a printed floor plan and a collectible scorecard.
The Challenge
The Draft Party was hosted in the Nassau Coliseum indoor arena, which featured multiple activity zones, information booths, and photo ops. The team needed a clean, intuitive layout to help attendees, especially first-time visitors, easily navigate the experience. The goal was to create something both functional and on-brand that felt exciting and easy to follow.
My Role & What I Created
Working under the senior design team, I:
Designed a floor plan map that visually organized each activation zone and amenity.
Created a scorecard for fans to track the first picks of each team during the draft.
Collaborated with event planners to ensure the map aligned with real-time layout changes.
Ensured all visuals matched the Islanders’ brand, from typography to logos.
Tools Used
InDesign (for layout and print formatting)
Team collaboration via email + shared assets.
The Outcome
The scorecards were distributed to hundreds of fans during the event, and this easy-to-use guide helped reduce confusion and made the fan experience feel more seamless and interactive.
Design Note
This project taught me the real-world power of design as a guide. Watching fans hold the map I made and seeing them navigate the event with it was incredibly fulfilling. It reminded me that even the smallest printed piece can make a big impact when it’s designed with intention and clarity.